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Crown Royal introduces Bring It, a new brand platform celebrating the music, traditions, talents, and community spirit people bring to every shared moment.
Madonna and ABSOLUT are turning up the heat for the Confessions II era with bold creative, Pride-focused visibility, nightlife events, and spicy ABSOLUT TABASCO cocktails.
Riboli Family Wines expands its Spritz Del Conte portfolio with Hugo Spritz and a Non-Alcoholic Negroni Spritz, offering ready-to-serve Italian flavor for summer brunch, backyard happy hours, and inclusive entertaining.
Women-founded BIATCH Tequila is expanding to 20 states through a strategic partnership with Reyes Beverage Group, building on more than 200,000 bottles sold nationwide.
Visit Tacoma-Pierce County’s new “Liquid Tourism” itinerary turns a three-day summer escape into a flavorful journey of craft beer, cider, cocktails, waterfront views and Pacific Northwest discovery.
Santa Margherita Wines and LoveShackFancy reunite for a limited-edition rosé collection featuring a floral 1.5L magnum and first-ever 3L jeroboam.
Tom Holland’s BERO introduces its first shandy collection with four limited-edition, fruit-forward flavors created for every stage of a summer day.
The Well and Big Jerk Soda Co. are joining forces for a one-night Pensacola supper club featuring five creative courses and three paired craft cocktails.
Avaline’s Summer on Repeat campaign combines limited-edition organic French Rosé, live music at Proper Hotels, seasonal frosé, and nationwide summer experiences.
Rioja Wines and Mercado Little Spain are transforming Hudson Yards into a summer soccer destination with Spanish dishes, curated wine pairings and complimentary tastings during 16 selected match days.
Espolòn Extra Añejo introduces a bold new dimension to the tequila brand through three years of aging and a distinctive French Chardonnay cask finish.
Tequila Don Julio 1942 will transform Chelsea Piers into Port of Champions, a week-long Manhattan waterfront experience featuring a 200-foot megayacht, luxury dining, tequila tastings, live entertainment, and FIFA World…
Dwayne Johnson’s Teremana Tequila introduces The Craft Editions, two limited-edition Blanco and Reposado bottle designs inspired by Blue Weber agave and handmade copper pot stills.
Jameson teams with J Balvin, KidSuper, and MLS to celebrate soccer fandom through fashion, music, community events, and limited-edition team bottles.
The Cocktail Collection introduces new Mini Cans featuring premium ready-to-drink cocktails made with Ketel One Vodka, Bulleit Bourbon, and Crown Royal for effortless summer entertaining.
From award-winning Blanco to an innovative new Reposado, The Lost Explorer is redefining premium tequila. Crafted by legendary Maestro Tequilero Enrique de Colsa and aged across three unique cask types,…
Smirnoff Ice and Love Island USA are turning fan votes into flavor decisions this summer through The Fan Edit, an interactive campaign that puts consumers in control of the brand's…
Philadelphia bartender Alexis Ortega captured the title of 2026 U.S. Bartender of the Year, earning a place at the World Class Global Finals in Scotland after an impressive performance in…
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