Golden Hour Gets a Mindful Makeover with Naked Life Italian Spritz
Naked Life Italian Spritz brings golden-hour energy to the U.S. with a zero-alc, zero-sugar, five-calorie take on the classic Italian aperitivo.
Código 1530 Unveils Rare 15-Year Extra Añejo Tequila
Código 1530 unveils its rare 15-Year Extra Añejo, a luxury double barrel tequila aged in Cabernet French oak and finished in Cognac casks.
Crown Royal Says “Bring It” With a New Platform Celebrating Community, Culture, and What We All Add to the Table
Crown Royal introduces Bring It, a new brand platform celebrating the music, traditions, talents, and community spirit people bring to every shared moment.
Madonna and ABSOLUT Bring Confessions II Energy to the Dance Floor
Madonna and ABSOLUT are turning up the heat for the Confessions II era with bold creative, Pride-focused visibility, nightlife events, and spicy ABSOLUT TABASCO cocktails.
Riboli Family Wines’ Spritz Del Conte Serves Up the Ultimate Hugo Spritz for Summer Socializing
Riboli Family Wines expands its Spritz Del Conte portfolio with Hugo Spritz and a Non-Alcoholic Negroni Spritz, offering ready-to-serve Italian flavor for summer brunch, backyard happy hours, and inclusive entertaining.
BIATCH® Tequila Expands to 20 States with Reyes Beverage Group Partnership
Women-founded BIATCH Tequila is expanding to 20 states through a strategic partnership with Reyes Beverage Group, building on more than 200,000 bottles sold nationwide.
A Summer Getaway Worth Savoring: Tacoma-Pierce County Raises a Glass to Liquid Tourism
Visit Tacoma-Pierce County’s new “Liquid Tourism” itinerary turns a three-day summer escape into a flavorful journey of craft beer, cider, cocktails, waterfront views and Pacific Northwest discovery.
Santa Margherita and LoveShackFancy Bring Back Summer’s Dreamiest Rosé Collaboration
Santa Margherita Wines and LoveShackFancy reunite for a limited-edition rosé collection featuring a floral 1.5L magnum and first-ever 3L jeroboam.
Tom Holland’s BERO Launches a Bright New Shandy Collection for Summer
Tom Holland’s BERO introduces its first shandy collection with four limited-edition, fruit-forward flavors created for every stage of a summer day.
The Well and Big Jerk Soda Co. Stir Up a One-Night Supper Club in Pensacola
The Well and Big Jerk Soda Co. are joining forces for a one-night Pensacola supper club featuring five creative courses and three paired craft cocktails.
Avaline Pours an Endless-Summer Mood with Its Limited-Edition French Rosé
Avaline’s Summer on Repeat campaign combines limited-edition organic French Rosé, live music at Proper Hotels, seasonal frosé, and nationwide summer experiences.
Rioja Wines and Mercado Little Spain Bring Soccer, Tapas and Tastings to Hudson Yards
Rioja Wines and Mercado Little Spain are transforming Hudson Yards into a summer soccer destination with Spanish dishes, curated wine pairings and complimentary tastings during 16 selected match days.
Espolòn Extra Añejo Marches to Its Own Rhythm With a Bold Double-Cask Finish
Espolòn Extra Añejo introduces a bold new dimension to the tequila brand through three years of aging and a distinctive French Chardonnay cask finish.
Tequila Don Julio 1942 Unveils Port of Champions on the Manhattan Waterfront
Tequila Don Julio 1942 will transform Chelsea Piers into Port of Champions, a week-long Manhattan waterfront experience featuring a 200-foot megayacht, luxury dining, tequila tastings, live entertainment, and FIFA World…
Teremana Tequila Unveils Limited-Edition Craft Bottles
Dwayne Johnson’s Teremana Tequila introduces The Craft Editions, two limited-edition Blanco and Reposado bottle designs inspired by Blue Weber agave and handmade copper pot stills.
Jameson, J Balvin and KidSuper Celebrate the Culture Behind Soccer Fandom
Jameson teams with J Balvin, KidSuper, and MLS to celebrate soccer fandom through fashion, music, community events, and limited-edition team bottles.
The Cocktail Collection’s Mini Cans Are Summer’s Chicest Plus-One
The Cocktail Collection introduces new Mini Cans featuring premium ready-to-drink cocktails made with Ketel One Vodka, Bulleit Bourbon, and Crown Royal for effortless summer entertaining.
The Lost Explorer’s New Journey Begins in a Barrel
From award-winning Blanco to an innovative new Reposado, The Lost Explorer is redefining premium tequila. Crafted by legendary Maestro Tequilero Enrique de Colsa and aged across three unique cask types,…
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