Spritz season has officially entered its sparkling main-character era. Riboli Family Wines is expanding its premium ready-to-serve Spritz Del Conte portfolio with the launch of Spritz Del Conte Hugo Spritz, a refreshing Italian wine-based cocktail made for summer brunches, backyard happy hours, poolside gatherings, and those golden-hour moments when nobody wants to play bartender.
The new Hugo Spritz arrives as daytime socializing continues to define how many consumers are celebrating. From easygoing garden parties to relaxed weekend lunches, the mood is lighter, brighter, and more convenient. Spritz Del Conte Hugo Spritz taps directly into that lifestyle with an authentic Italian aperitif-style experience that is ready to serve straight from the bottle.
Crafted with Glera grapes from Italy’s famed Veneto region, Spritz Del Conte Hugo Spritz is bubbly, floral, crisp, and refreshing. At 13% ABV, it brings together aromatic elderflower, fresh mint, bright citrus, and subtle herbal notes for a cocktail that feels elegant without being complicated. Just pour it over ice, add a garnish if you are feeling fancy, and let the bottle do the heavy lifting.
For Riboli Family Wines, the launch reflects both heritage and innovation. The fourth-generation, family-owned company has spent more than a century building a reputation in wine and spirits, and Spritz Del Conte continues that legacy by blending Italian craftsmanship with modern convenience.
“The booming demand for spritz cocktails is about more than just great taste; it’s about accessibility and mindful drinking,” says Steve Riboli, President & CEO of Riboli Family Wines. “With Spritz Del Conte Hugo Spritz, we’re providing a premium, ready-to-serve cocktail at an affordable price, allowing consumers to easily ‘spritz their way into summer’ without the full bar setup.”
The brand is also expanding its inclusive entertaining options with Spritz Del Conte Negroni Non-Alcoholic Spritz, a sophisticated zero-proof addition with less than 0.5% ABV. Designed for the sober-curious crowd and anyone looking for a stylish non-alcoholic option, the Negroni Non-Alcoholic Spritz delivers a vibrant red pour with zesty orange, natural juniper, and layered botanicals.
Together, the Hugo Spritz and Negroni Non-Alcoholic Spritz give hosts more ways to serve a premium cocktail moment without mixing, measuring, or missing the party. It is a smart move for summer entertaining, where ease, flavor, and presentation all matter.
Spritz Del Conte is priced at $14.95 and available in 750ml bottles, with a mini 250ml Classico bottle also available. The Hugo Spritz is currently launching in select markets, with national availability coming soon.
For more information, visit Spritzdelconte.com and follow @spritzdelconte on Instagram.
Please enjoy responsibly. Must be 21+ to consume alcoholic beverages.