BIATCH® Tequila is pouring a bigger glass for women who like their spirits with confidence, sparkle, and a little unapologetic edge.
The women-founded tequila brand announced a major distribution expansion through a strategic partnership with Reyes Beverage Group, one of the largest beverage distribution organizations in the United States. The move strengthens BIATCH Tequila’s growing national footprint and brings the brand into more key markets as it continues to redefine what a modern tequila brand can look, feel, and taste like.
With this expansion, BIATCH Tequila is now available in 20 states plus Washington, D.C., building on momentum across New York, New Jersey, Florida, California, North Carolina, Virginia, Pennsylvania, Alabama, Oregon, West Virginia, Georgia, Mississippi, Illinois, Tennessee, Nevada, Colorado, Louisiana, Oklahoma, Texas, and beyond.
For a brand created by women, for women, the growth is more than a business milestone. It is a statement.
“We created BIATCH to build more than a tequila brand,” said “Aunt Sue” Hrib, Founder and CEO of BIATCH Tequila. “We wanted to create a movement that celebrates confident, unapologetic women.”
That message has clearly found its audience. Since launching, BIATCH Tequila has sold more than 200,000 bottles, generated over $3 million in cumulative revenue, expanded into more than 1,600 retail locations, and achieved an 82% retailer reorder rate. The brand has also earned nine industry awards and gathered more than 1,300 verified consumer reviews, averaging 4.6 out of 5 stars.
One of BIATCH Tequila’s most intriguing growth drivers has been its 100mL “LiL BIATCH” line. In control states such as North Carolina and Mississippi, the smaller-format products account for approximately 64% of retail sales dollars, proving that consumers are embracing both the liquid and the attitude behind the bottle.
Produced from 100% Blue Weber agave in Jalisco, Mexico, BIATCH Tequila has leaned into bold packaging, premium quality, and a message centered on reclaiming language once used against women. The brand’s name is intentionally provocative, turning “BIATCH” into a badge of confidence, resilience, strength, and authenticity.
The brand’s expansion into Pennsylvania, Alabama, Oregon, and West Virginia this month adds to its strength in key control states, while the Reyes Beverage Group partnership creates a platform for continued national growth.
BIATCH Tequila is also building community beyond retail shelves through direct-to-consumer ecommerce, social media engagement, and new product innovation. That includes the recently announced limited-edition Bling Añejo, which adds another jewel-toned chapter to the brand’s evolving story.
“Our growth has always been driven by the women who support this brand,” Hrib added. “Every bottle tells a story. Every customer becomes an ambassador.”
With more than 200,000 bottles sold and a presence that now spans 20 states, BIATCH Tequila is no longer just entering the conversation. It is clinking glasses at the center of it.
Learn more at www.biatch.com or follow @biatchtequila on social media.