Some summer moments deserve an encore. Avaline is bottling that feeling with Summer on Repeat, a seasonal campaign filled with limited-edition Rosé, coastal escapes, live music, leisurely dinners, and gatherings that refuse to end when the sun goes down.
Running nationwide through August, the campaign celebrates those little rituals that become the unofficial soundtrack of summer. Think golden-hour pours, spontaneous weekends away, and lunches that somehow glide right into dinner.
A Limited-Edition Bottle Made for Summer
At the center of Summer on Repeat is Avaline’s French Rosé, now dressed in a limited-edition label featuring artwork by Paris-based photographer Marcelo Gomes.
Known for his cinematic and textured imagery, Gomes created an abstract wave motif inspired by coastal days and the nostalgic desire to make summer last forever. The design connects the California coastline, where Avaline was born, with the French vineyards where its organic Rosé is crafted.
It is less a bottle label and more a tiny summer postcard, waiting beside the ice bucket.
Avaline Checks Into Proper Hotels
Avaline is also becoming the official wine partner of the Proper Summer Music Series. The cultural partnership will bring live music, hospitality, and contemporary entertainment to several sought-after destinations.
Programming will take place at Santa Monica Proper Hotel, Austin Proper Hotel, The Shelborne By Proper in Miami Beach, and Montauk Yacht Club.
At Montauk Yacht Club, Avaline will also join Billboard’s Marina Music Series as its official wine partner. The collaboration places the brand inside one of the season’s anticipated waterfront music experiences.
“Summer on Repeat is inspired by the moments we find ourselves returning to all season long,” said Shayna George, Avaline’s chief marketing officer. “We created this campaign to celebrate the simple moments that become cherished memories.”
Frosé, Avaline Hours, and Rosé Radio
The campaign extends beyond hotels and music. Avaline is partnering with Los Angeles destination LEORA on a seasonal frosé collaboration. Immersive “Avaline Hours” experiences will also appear in select markets across the country.
Consumers can visit the Summer on Repeat digital hub for recipes, entertaining ideas, event information, and a “Rosé Radio” playlist. The hub can be accessed through QR codes featured on participating bottles and retail displays.
Made in Europe with organic grapes, Avaline emphasizes ingredient transparency and uncomplicated winemaking. Its wines are available nationwide through retailers including Target, Sprouts, and Whole Foods Market.
The limited-edition French Rosé bottle will be offered through Avaline’s website and select Bristol Farms, Pavilions, and Sprouts locations throughout the summer.
Learn more at drinkavaline.com and follow @avaline