Summer-Long Surf Lodge Takeover
Popeyes Surf Lodge Partnership Brings a New Flavor to Montauk’s Summer Scene
The Popeyes Surf Lodge Partnership is set to become one of the most talked-about collaborations of Summer 2026. Popeyes® has officially joined forces with The Surf Lodge in Montauk, New York, becoming the exclusive partner behind the venue’s legendary Chicken Tender Towers throughout the season.
Known for attracting celebrities, musicians, tastemakers, and summer travelers from around the world, The Surf Lodge has become synonymous with the Hamptons lifestyle. Now, the iconic waterfront destination is adding a distinctly Louisiana twist to its signature dining experience.
Beginning Memorial Day Weekend, guests will find Popeyes’ hand-breaded, hand-battered Louisiana Chicken Tenders stacked high inside the venue’s famous multi-level towers. Each tower will be paired with an exclusive flight of Popeyes dipping sauces, creating what may become the most photographed food experience of the summer.
Where Music, Culture and Chicken Collide
For nearly two decades, The Surf Lodge has served as one of the East Coast’s premier destinations for live music and cultural experiences. Its renowned Summer Concert Series has hosted performances from major artists including John Legend, Jimmy Buffett, Willie Nelson, Wyclef Jean, and RÜFÜS DU SOL.
This season, Popeyes is stepping directly into that cultural spotlight.
“We’re excited to bring the bold flavor and energy of Popeyes to one of the most iconic destinations in music and culture,” said Matt Rubin, Chief Marketing Officer of Popeyes U.S. and Canada. “Our exclusive partnership with The Surf Lodge and the debut of the Chicken Tender Tower allows us to show up for guests in a fresh, unexpected way, where great music, culture, and craveable food come together to create a uniquely elevated Popeyes experience.”
The partnership represents the first time a major quick-service restaurant brand has become the exclusive Chicken Tender partner at The Surf Lodge for an entire summer season.
The Famous Chicken Tender Tower Gets a Louisiana Upgrade
At the center of the collaboration is The Surf Lodge’s iconic Chicken Tender Tower.
Already a favorite among guests, the towering presentation has become part meal, part social media moment. For Summer 2026, Popeyes is elevating the experience with its signature Louisiana-seasoned chicken tenders and exclusive dipping sauce selections.
The result is a premium culinary offering that feels equally at home beside a waterfront cocktail, during an afternoon DJ set, or under the stars during a headline concert performance.
For a venue built around memorable moments, the upgraded tower is designed to become a centerpiece of every table.
More Than Food: A Full Summer Residency
The Popeyes Surf Lodge Partnership extends far beyond the kitchen.
Throughout the season, guests can expect a series of exclusive activations designed to blend food, fashion, music, and community.
Signature Menu Launches
Popeyes plans to introduce special menu offerings and limited-time culinary drops throughout the summer. These exclusive releases will complement the venue’s constantly evolving concert lineup and social programming.
Limited-Edition Merchandise
Fans will also have access to co-branded Popeyes x Surf Lodge merchandise available exclusively inside The Surf Lodge boutique. The collection promises to capture the unique aesthetic and energy of a Hamptons summer where music and culture intersect.
The Marquee Weekend Takeover
The collaboration will culminate in a full-property takeover event later in the season.
During the marquee weekend, Popeyes will serve as the presenting partner across the entire venue, powering everything from the concert stage and DJ booth to special guest experiences and branded activations.
According to Surf Lodge Founder and Creative Director Jayma Cardoso, the partnership perfectly captures the property’s playful spirit.
“We are always trying to create magic for our community,” Cardoso said. “It’s an iconic collaboration that brings our signature Chicken Tender Towers together with the unmistakable taste of Popeyes. It feels very special and just takes it to another level. It’s fun, unexpected, unforgettable, and it really reflects what makes The Surf Lodge so unique.”
Bringing a Taste of Montauk Nationwide
Not everyone will make it to Montauk this summer. Fortunately, Popeyes has created a way for fans across the country to join the celebration.
For a limited time, Popeyes Rewards Members can purchase 12 Chicken Tenders for $12 at participating U.S. locations through the Popeyes App or Popeyes.com. The promotion encourages fans to create their own version of the famous Chicken Tender Tower at home.
It’s a clever way to extend the Hamptons-inspired experience far beyond Long Island’s East End.
A Natural Fit for Two Iconic Brands
Founded in New Orleans in 1972, Popeyes has spent more than five decades building a reputation around bold Louisiana flavors, hand-crafted chicken, and authentic Southern hospitality. Today, the brand operates more than 4,000 restaurants worldwide.
Meanwhile, The Surf Lodge has transformed from a boutique waterfront hotel into a global cultural destination. Since opening in 2008, it has become one of the Hamptons’ most coveted gathering places and expanded its footprint with the launch of The Snow Lodge in Aspen.
Together, these two brands represent different worlds united by one shared goal: creating memorable experiences.
As summer arrives in Montauk, the Popeyes Surf Lodge Partnership promises to deliver exactly that, combining live music, waterfront energy, celebrity culture, and unforgettable Louisiana flavor into one deliciously unexpected collaboration.