Summer television is about to get even more interactive. Smirnoff Ice is partnering with the hit reality series Love Island USA to give fans something they rarely get: a direct voice in shaping what lands in their cooler next.
The new Smirnoff Ice Fan Edit campaign transforms the excitement of Love Island USA voting into a real-world flavor competition. As Season 8 premieres on Peacock on June 2, viewers can cast votes not only for their favorite islanders but also for the next generation of Smirnoff Ice flavors.
For fans of the show, voting is part of the experience. It fuels conversations, sparks debates, and creates unforgettable moments. Now that same energy is being poured into the beverage aisle.
From Villa Votes to Flavor Votes
The Smirnoff Ice Fan Edit invites consumers 21 and older to visit the campaign website and vote for their favorite flavor contenders. Eight potential flavors inspired by nostalgic Americana treats are competing for a coveted spot in a future Smirnoff Ice variety pack.
Among the standout contenders are Watermelon Limeade and Strawberry Swirl, flavors designed to capture the carefree spirit of summer.
Only four flavors will survive the public vote and make it into the final lineup.
“Love Island USA fans know the power of a vote,” said Fergus McCarthy, Director of Smirnoff Ice. “The Fan Edit brings that same energy to the cooler, giving fans the chance to decide which new flavor bombshells make it into our new variety pack.”
Voting runs through July 22, creating weeks of anticipation as fans campaign for their favorite flavor combinations.
Big Prizes for Big Fans
The campaign goes beyond flavor selection.
Fans who participate in the Smirnoff Ice Fan Edit can enter a sweepstakes for a chance to win a trip for two to New York City, including attendance at a taping of Watch What Happens Live with Andy Cohen.
Additionally, more than 100 fans will have the opportunity to win exclusive co-branded Love Island USA and Smirnoff Ice merchandise.
For reality television devotees, that’s the kind of reward that feels straight out of a villa challenge.
The Summer of Smirnoff Ice
While the voting continues, Smirnoff Ice is keeping the summer momentum going with two seasonal variety packs.
The new Smirnoff Ice Icy Island pack delivers tropical-inspired flavors, while Smirnoff Ice Sunny Days returns with seasonal favorites, including the crowd-pleasing Orange Cream Pop.
Adding to the excitement, Season 7 fan favorites Jeremiah Brown, Iris Kendall, and Nic Vansteenberghe are helping bring the partnership to life through special content, appearances, and promotional campaigns.
Brown summed up the appeal perfectly.
“There’s so much more to Love Island USA than just watching the show. It’s the reactions, the group chats and the memes that everyone has fun with along the way,” he said. “That’s what makes this partnership with Smirnoff Ice so fun.”
Expect surprise pop-ups, exclusive merchandise, and branded content designed to blur the line between reality television fandom and summer celebrations.
A Brand Built on Bringing People Together
Since helping define the flavored malt beverage category with the launch of Smirnoff Ice in 1999, Smirnoff has continued to evolve alongside changing consumer tastes.
The Love Island USA partnership feels like a natural extension of that legacy. It combines entertainment, social engagement, and flavor innovation into one highly interactive summer campaign.
For fans, the message is simple: every vote matters, every flavor has a chance, and this summer’s biggest bombshell might not be arriving at the villa. It could be arriving in your cooler.
As always, Smirnoff encourages consumers 21 and older to enjoy responsibly.
Smirnoff Ice is coupling up with Love Island USA as the show’s Official Malt Beverage 
A Hot New Bombshell has Entered the Cooler 
Smirnoff Ice The Fan Edit 
As part of its official partnership with Love Island USA, fans should be on the lookout for surprise pop-ups, merch and a new branded content campaign starring Brown and Kendall that brings Icy Island and Sunny Days into the world of the villa. 
This summer’s drink of choice is simple: a taste of the tropics with Icy Island, a taste of sunshine with Sunny Days – and a chance to vote on which bold new flavors make it into the cooler next. 
As the reality competition series and cultural phenomenon returns for Season 8 premiering June 2 on Peacock, Smirnoff Ice is tapping into the key ingredient that makes the show a summer obsession: fan participation – from the debates and real-time reactions to the votes themselves.