Jon Basil Tequila Celebrates Patience and Craftsmanship with New Añejo Offering
Chicago’s own Jon Basil Tequila, a premium Black-owned brand founded by Uduimoh Umolu, is raising the bar with the launch of its highly anticipated Añejo expression. This meticulously crafted tequila embodies the essence of slow and steady wins the race, with each bottle aged for over 18 months in oak barrels. Fresh off a Chicago Star Small Business Award win and Umolu’s recognition as a 2024 Notable Black Leader, Jon Basil continues its impressive growth trajectory. The Añejo launch coincides with expanded distribution across the US, reaching thirsty consumers in New York, California, and Miami.
Titled “It Takes Time,” their new visual campaign underscores the dedication to quality and meticulous process behind every bottle. This campaign resonates with a growing segment of consumers who value authenticity, craftsmanship, and patience in the products they enjoy.
“We’ve poured our hearts into perfecting this Añejo,” says Umolu. “The wait is finally over, and we’re thrilled to present our customers with a tequila that’s rich, refined, and bursting with flavor.”
A Symphony of Flavors
Jon Basil Añejo isn’t just another tequila. Here’s what sets it apart:
- Aged to Perfection: Over 18 months in oak barrels imbue the spirit with deep, complex flavors.
- Smooth and Balanced: Expect a delightful interplay of vanilla, chocolate, and citrus notes culminating in a smooth, lingering finish.
- Artisanal Craftsmanship: From hand-harvested agave to small-batch distillation, every step prioritizes superior quality.
- Premium Presentation: Sleek and sophisticated packaging reflects the luxury experience within.
Añejo’s Allure
The Añejo’s flavor profile is a symphony of aromas – vanilla, roasted agave, and chocolate – that give way to a palate filled with toffee, dried fruit, and a hint of spice. All this leads to a smooth, satisfying finish with notes of oak and vanilla.
This versatile spirit is best enjoyed neat or on the rocks to fully appreciate its nuanced flavor profile. But Jon Basil Añejo also elevates classic cocktails like the Old Fashioned and Tequila Manhattan, offering a unique twist on these time-tested favorites.
Experience the Jon Basil Difference
Available in major retailers like Jewel Osco and Binny’s, along with select independent locations, Jon Basil Añejo is priced between $59.99 and $64.99 for a 750ml bottle. For a complete list of retailers or to learn more about Jon Basil Tequila, visit their website at www.jonbasiltequila.com. Don’t just drink tequila, savor the Jon Basil Añejo experience.