Unveiling the Soulful Blend of Tequila Excellence: Christian Nodal and Tequila Don Julio Redefine Tradition with Alma Miel’s Unique Elixir
Tequila Don Julio, renowned for its commitment to craftsmanship and devotion to the art of tequila-making, proudly presents Tequila Don Julio Alma Miel—a uniquely blended expression that sets new standards in luxury and innovation. In collaboration with Mexican Singer-Songwriter Christian Nodal, this lusciously smooth offering pays homage to the heart and soul of tequila, embodying the legacy of Don Julio González’s unwavering dedication to excellence.
Crafted with Devotion
Tequila Don Julio Alma Miel is an exceptional liquid inspired by the agave honey extracted from the core of the 100% Blue Weber Agave. This distinctive blend combines Blanco tequila, distilled with oven-roasted agave honey, and Añejo tequila, aged for a minimum of 14 months. The final touch involves finishing the blend in Crémant du Limoux wine casks from the Limoux region of France, resulting in a lusciously smooth liquid with honeyed aromas that capture the essence of each moment.
Christina Choi, Senior Vice President of Tequila at Diageo North America, emphasizes, “Our love for the craft is what keeps Tequila Don Julio at the forefront of luxury tequila and a force when it comes to sharing some of the most exceptional expressions with the world.”
Flavorful Symphony
Tequila Don Julio Alma Miel boasts a rich flavor profile, accentuated by the addition of oven-roasted agave honey during the distillation of Blanco tequila. The result is an elevated sensorial experience, enhancing the roasted agave notes that are synonymous with Tequila Don Julio’s portfolio. Blended with Añejo tequila and finished in Crémant du Limoux wine casks, the liquid delivers sweet notes of agave honey, spiced orchard fruit, creamy caramel, and rich roasted agave.
Packaged in a sleek, tall bottle inspired by the colors of the Blue Weber Agave, Tequila Don Julio Alma Miel is best enjoyed on the rocks with an orange rind garnish or neat.
A Creative Collaboration with Christian Nodal
To embody the soul at the core of the product, Christian Nodal, the acclaimed Mexican singer-songwriter, joins forces with Tequila Don Julio in celebrating the launch of Alma Miel. Nodal’s ‘Mariacheño’ sound, a fusion of traditional Mexican Mariachi and Norteño genres, aligns perfectly with the brand’s modern vision. The collaboration extends to a creative film and a national dinner series curated by Nodal, blending Tequila Don Julio Alma Miel with Mexican rhythms, sounds, and delectable cuisine.
“As a musician, I am always looking for new and creative ways to connect and inspire people through Mexican culture,” says Christian Nodal. “I am proud to partner with Tequila Don Julio as they continue to push boundaries in innovation with the launch of Tequila Don Julio Alma Miel and showcase modern Mexico through the elements that connect us, like music and taste.”
Availability and Pricing
Tequila Don Julio Alma Miel is currently available in select markets and will soon be accessible nationwide wherever spirits-based beverages are sold. The suggested retail price for a 750ml bottle is $99.99. Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.
Legacy of Excellence
Founded on the pioneering agricultural principles of Don Julio González, Tequila Don Julio revolutionized the tequila industry, setting the standard for ultra-premium tequila. The portfolio includes Tequila Don Julio Blanco, Reposado, Añejo, 70 Cristalino, 1942, and Ultima Reserva.
For more information on Tequila Don Julio, visit www.DonJulio.com.
Diageo, a global leader in beverage alcohol, proudly supports Tequila Don Julio and boasts an outstanding collection of brands. For more information about Diageo, visit www.diageo.com.