Elevating Spirits and Redefining Luxury: The Best-in-Class Tequila Brand Finds a Home in the Heart of the UK’s Premier Retailer
Ultra-Premium Agave Spirit Brand Now Available in the UK, Adding to Its International Presence.
Lobos 1707 Tequila & Mezcal, the distinguished agave spirit brand founded in 2020 by Chief Creative Officer Diego Osorio and cultural icon LeBron James, has officially made its mark in the United Kingdom. The brand, recognized for its best-in-class tequila, will be exclusively available at Selfridges, one of the UK’s premier luxury retailers, across its four stores and online at selfridges.com.
This expansion into the UK follows the brand’s successful international debut in Dubai earlier this year, solidifying Lobos 1707’s position as a global player in the ultra-premium spirits market.
Diego Osorio, Founder and Chief Creative Officer of Lobos 1707 Tequila & Mezcal, expressed his excitement about the UK launch, stating, “I am thrilled to announce that Lobos 1707 & Mezcal is now available in Selfridges and welcome the UK to our wolf pack. We encourage everyone to visit Selfridges and experience our best-in-class tequila!”
Exclusive Offerings at Selfridges
Lobos 1707 Tequila enthusiasts in the UK can find the brand’s premium expressions, including the Lobos 1707 Reposado Tequila, Lobos 1707 Joven Tequila, and the luxurious Lobos 1707 Extra Añejo Tequila, exclusively at Selfridges. These offerings will be available for purchase in Selfridges stores located in London, Birmingham, Manchester Exchange Square, and Manchester Trafford. Additionally, customers can explore and acquire these exceptional tequilas conveniently through selfridges.com, with prices ranging from £64.99 to £180.
Craftsmanship and Unique Flavors
Sourced from the finest ingredients, Lobos 1707’s portfolio is all-natural and gluten-free, devoid of color or flavor additives. The tequila is made with 100% Blue Weber Agave, harvested, distilled, and bottled in Jalisco, Mexico. The aging process involves American White Oak Barrels, with a unique finish in Pedro Ximénez (PX) Sherry wine barrels using the Solera method. This meticulous craftsmanship results in elevated flavor profiles and a smooth finish in every bottle.
LeBron James, Investor and Partner of Lobos 1707 Tequila & Mezcal, shared his excitement, stating, “It’s exciting to see our Pack continue to grow as we expand our footprint around the world. We can’t wait for people in the UK and all over to taste our best-in-class liquid.”
A Blend of Heritage and Innovation
Lobos 1707 Tequila is an independent spirits producer that seamlessly blends heritage and innovation. Launched in 2020, the brand has garnered attention for its ultra-premium, award-winning offerings infused with history, culture, and family legacy. The portfolio includes Lobos 1707 Joven Tequila, Lobos 1707 Reposado Tequila, Lobos 1707 Extra Añejo Tequila, Lobos 1707 Añejo Tequila (limited release), and Lobos 1707 Mezcal Artisanal.
Recognition and Awards
Lobos 1707 has received numerous accolades for its portfolio, including a Master recognition and two gold medals at the 2022 Tequila and Mezcal Masters, a double gold medal and Best Reposado Tequila at the 2022 San Francisco World Spirits Competition, and a double gold medal at the 2022 SIP Awards. The recent launch of the Lobos 1707 Limited-Edition Añejo Tequila has already earned gold at the 2023 SFWSC and 91 points at the 2023 Chilled 100 Awards.
With its commitment to quality, heritage, and innovation, Lobos 1707 invites everyone to join the table, stir, sip, savor, and sin with their exceptional tequila offerings. The exclusive availability at Selfridges is a testament to Lobos 1707’s dedication to providing a unique and luxurious experience for spirits enthusiasts in the United Kingdom.