ESCAPE THE ORDINARY: Interactive Japanese Sake Pop-Up To Launch

at Iconic Seafood Restaurant LIMANI in New York City

The Japan Food Product Overseas Promotion Center (JFOODO) is delighted to announce an exciting New York City pop-up honoring sake and seafood this October. Produced in collaboration with iconic seafood restaurant LIMANI, the “Restaurant Paired” pop-up will celebrate Japanese sake as the best alcohol pairing for seafood. Taking place inside LIMANI at Rockefeller Center from October 18th through October 20th, the pop-up will allow guests to explore this pairing with a new prix-fixe menu featuring elegant seafood dishes accompanied by a selection of premium Japanese sake curated by Certified Sake Sommelier Chris Johnson.

With a goal to enrich lives by proposing a unique pairing, JFOODO hopes to encourage New Yorkers to embrace the fresh harmony of seafood and sake, which is scientifically proven to enhance the umami of seafood even better than white wine. To explain this point, the restaurant will offer two contrasting dining areas — the “Ordinary” space where guests can enjoy seafood and wine pairings, and the “Escape the Ordinary” pop-up space where guests can venture for seafood and sake pairings. Upon entering the restaurant, diners will be led to the dining areas by twin greeters representing each space.

The “Ordinary” space features LIMANI’s original white and blue décor, while the “Escape the Ordinary” space will be decorated in black accents to highlight the contrast of the experience. The ordinary space will offer a sake and white wine flight served with oyster, octopus, and crab cake for $20 per person, and the Escape the Ordinary space will serve two special seafood and sake pairing menus for lunch and dinner. The lunch menu will include two glasses of sake for $50 per person, and the dinner menu will include three glasses of sake for $80 per person — both extremely great deals as the sake is basically complimentary!

For more information, visit foodandsake.com.

Dates: October 18th through October 20th

Lunch: 12:00 pm-3:00 pm every day

Dinner: 3:00 pm-midnight Friday and Saturday; 3:00 pm-10:00 pm Sunday

Seats: 40 inside seats; 28 outdoor seats

Address: 45 Rockefeller Plaza, New York, NY 10111

To make a reservation, call the restaurant at (212) 858-9200.

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