HBO Sports® to Celebrate 'What's My Name | Muhammad Ali' Documentary with NYC Pop-Up Experience
HBO Sports® to Celebrate 'What's My Name | Muhammad Ali' Documentary with NYC Pop-Up Experience
HBO Sports® to Celebrate ‘What’s My Name | Muhammad Ali’ Documentary with NYC Pop-Up Experience on May 11 and May 12. Weekend-Long Pop-Up to Provide Immersive Gallery Experience Ahead of Documentary’s HBO Premiere on May 14.

On Saturday, May 11, HBO Sports® will open an interactive experience in New York City in anticipation of the upcoming two-part documentary What’s My Name | Muhammad Alichronicling the challenges, confrontations, comebacks and triumphs of the legendary boxer through recordings of his own voice. The experience will honor the peak of Ali’s career with a two-day pop-up event in Manhattan’sSoHo neighborhood.

Directed by Antoine Fuqua (Training Day, Southpaw, The Magnificent Seven, The Equalizer franchise) with LeBron James and Maverick Carter serving as executive producers, What’s My Name | Muhammad Ali paints an intimate portrait of a man who was a beacon of hope for oppressed people around the world and, in his later years, was recognized as a global citizen and a symbol of humanity and understanding. In addition to Ali’s own words guiding viewers through his journey, What’s My Name | Muhammad Ali features archival footage, some of which was previously unseen.The experience will showcase different aspects of Muhammad Ali’s life covered in the film using eye-catching imagery, artwork, quotes, and directional speakers to target audio in the space. The two-day pop-up is designed to provide a truly immersive and photogenic event allowing fans to celebrate the life of Muhammad Ali ahead of the documentary’s premiere. The one-of-a-kind event will feature three dedicated spaces that highlight different aspects of Muhammed Ali’s life including: The Athlete – Detailing Ali’s journey to become the greatest boxer of all-time through his many entertaining knockouts against formidable contenders.The Activist – Showcasing the sheer magnitude and cultural impact of the work Ali did outside the ring.The Orator – Visual and auditory displays of Ali’s profound and powerful words and his supreme confidence in expressing his views.The limited-time experience will open to the public on Saturday, May 11ththrough Sunday, May 12th from 12:00PM to 7:00PM at 45 Grand Street in New York’s Soho neighborhood (45 Grand Street, New York, NY 10013).“What’s My Name | Muhammad Ali” debuts Tuesday, May 14 at 8 PMexclusively on HBO and will also be available on HBO GO, HBO NOW, HBO On Demand and partners’ streaming platforms. For more information visit hbo.com/documentaries/whats-my-name-muhammad-ali.

ByMichelle Mitchell

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