The Target-exclusive launch pairs bright berry flavor with GORGIE’s clean, functional formula.
Purple is having its moment this fall, and GORGIE Berry Burst arrived dressed for it. The modern energy brand’s newest flavor lands exclusively at Target locations nationwide beginning September 13th, wrapped in a rich purple can that looks less like a beverage and more like the finishing touch on a very good outfit.
That’s precisely the point.
A Drink That Doubles as an Accessory
“Berry is having a moment, and we wanted to give her the full GORGIE treatment,” says Michelle Cordeiro Grant, GORGIE’s Founder and CEO. “Berry Burst started with the idea that your drink can double as your best accessory.”
GORGIE leaned into that idea for the debut campaign, taking Berry Burst to the streets of New York City. Styled against leather jackets and polished fall looks, the can brought genuine Fashion Week energy to the beverage aisle. It photographs beautifully. It was designed to.
But the flavor holds its own beyond the aesthetics. Berry Burst is juicy, craveable, and playful — a bold spin on a classic berry taste, reimagined for the wellness-minded set.
What’s Inside the Can
Here’s where GORGIE Berry Burst earns its keep. Each can delivers 150mg of green tea caffeine alongside Biotin, B Vitamins, and L-Theanine for smooth, sustained energy — no jitters, no crash. The stats are exactly what modern energy fans want to see: zero grams of sugar, five calories, and no artificial sweeteners. No aspartame, no sucralose, no erythritol. The formula is vegan and gluten-free, too.
Whether you’re running to a meeting, heading to a workout, or making late-night plans, this is functional energy that doesn’t ask you to compromise on ingredients or style.
GORGIE’s Breakout Year
The launch caps a period of serious momentum. GORGIE now counts nearly 60,000 points of distribution and is on track to hit 100,000 in early 2027. Retail sales are up 600% year over year, and the brand holds the title of No. 1 independent energy drink at Target. At a leading national natural retailer, GORGIE commands nearly 20% of the energy category — almost triple its share from a year ago.
“Consumers are showing us that modern energy is not a niche,” adds Cordeiro Grant. “It is the next evolution of the category.”
Where to Find It
GORGIE Berry Burst is available exclusively at Target stores nationwide starting September 13th. The full GORGIE lineup is also available at GETGORGIE.COM and Amazon. Follow @getgorgie on Instagram and TikTok for drops, events, and Club GORGIE access.