A New Wine and RTD Brand for Today’s Style-Driven and Culturally Connected Drinkers
When Future moves, culture shifts. The Grammy-winning recording artist and entrepreneur has now set his sights on the beverage world with the launch of Roué, a brand that blends artistry, authenticity, and innovation into every pour. Designed for a new generation of drinkers who appreciate quality without the pretense, Roué breaks from the traditional wine world by merging high-end craftsmanship with a street-smart sense of style.
“I enjoy wine, but couldn’t find a brand that truly reflected me—something current, innovative, and connected to the culture,” Future explains. “So, I created it. Roué is about diversity in the wine world—showing what’s possible when creativity and culture collide.”
Roué’s debut lineup includes two meticulously crafted wines—a 2023 Cabernet Sauvignon from Paso Robles and a 2024 Sauvignon Blanc from Lake County—both made with 100% organic grapes and sustainable harvesting methods. Each bottle reflects the brand’s commitment to excellence, from its rich, balanced flavor profiles to its cutting-edge, multifaceted bottle design—an artistic nod to Future’s multidimensional career in music, fashion, and culture.
But Future didn’t stop at wine. Teaming up with beverage industry expert Ryan Ayotte, he’s also dropped two Ready-to-Drink (RTD) cocktails—Ruby Passion and Lemon Lust—crafted with natural fruit essences and premium wine. Unlike most RTDs in cans, Roué’s cocktails come in embossed glass bottles, elevating even casual moments into experiences worth remembering.
“Roué is for the dreamers, the disruptors, the trailblazers,” says Ayotte. “We’re inviting consumers to make the moment their own.”
With distribution through Georgia Crown Distributing Co. and Southern Glazer’s Wine & Spirits, Roué will debut in Georgia, Florida, and California, with expansion to 44 states via drinkroue.com. Bottles of Cabernet Sauvignon and Sauvignon Blanc retail at $29.99, while the RTD cocktails come in 4-packs for $14.99—premium offerings designed for tastemakers who live boldly and sip beautifully.
Roué isn’t just a beverage—it’s a movement. Future’s message is clear: make the moment yours.
