Unprecedented Flavors with Rare, Limited-Edition Don Julio 1942 Expressions
Tequila Don Julio Reimagines Luxury: Own a Rare Piece of History with the First-Ever Cask Finish Auction!
Calling all tequila titans and discerning drinkers! Tequila Don Julio, the undisputed king of luxury tequilas, just dropped a bombshell you won’t want to miss. They’re throwing open the vault on history with the first-ever global cask sale of their iconic Don Julio 1942. This isn’t your average bottle on the shelf – it’s a chance to snag a one-of-a-kind tequila experience.
Partnering with BlockBar, Don Julio is auctioning off five limited-edition expressions of their 1942, each finished in unique casks that once housed treasures like bourbon, ruby port, and even orange wine! These aren’t just fancy names – each cask adds its own special touch, creating flavor profiles you’ve never experienced before in this ultra-premium tequila. We’re talking floral and citrus notes, hints of tea and spice, and even decadent whispers of dark chocolate and toffee.
This is your chance to not just taste tequila history, but to own a piece of it. There’s only one cask of each expression available, making them collector’s dreams. The bidding starts at $35,000, so get ready to raise your paddle (or click) because the auction closes on June 20th at 10 am EST. Head over to BlockBar.com to join the fight for tequila supremacy!
“This is all about pushing the boundaries of luxury tequila,” says Sophie Kelly, a high priestess of tequila at Don Julio. They’re not just selling a drink, they’re selling an experience – a chance to be part of the Don Julio legacy.
Each bottle is a beauty too, crafted at the La Primavera Distillery in Jalisco, Mexico, and following Don Julio González’s meticulous standards. Imagine a vibrant blue bottle adorned with a gold-embossed icon hinting at the unique cask finish within. It’s a conversation starter before you even uncork it.
This isn’t just for the Don Julio diehards, though. BlockBar’s Jamie Ritchie invites all tequila enthusiasts to join the party. Just create an account on BlockBar before the auction ends, and you’re in the running to take home a piece of liquid luxury.
The winning bids won’t get their bottles right away, though. These beauties will be slumbering safely in Mexico until bottling happens between December 2024 and March 2025. But wait, there’s more! Each cask ownership will be represented by an NFT, a digital certificate you can hold onto, sell, or even gift.
So, are you ready to rewrite tequila history? Don’t miss your chance to own a legend. Follow @DonJulioTequila on Instagram for more info and get ready to raise your virtual glass!

