(MONTAUK, NEW YORK, August 5, 2019) – Cotton Incorporated, the not-for-profit research and promotions company representing U.S. cotton, recently welcomed visitors to The Montauk Beach House in Montauk, New York, during Cotton Style House, a weekend pop-up fashion and lifestyle experience. Over the span of three days, guests enjoyed a dynamic lineup of events ranging from fashion experiences, on-site shopping, wellness and entertainment-themed activities, workshops and panel discussions designed to showcase cotton’s versatility and ability to bridge lifestyles. The event brought the Cotton Style House Collection to life, expanding Amazon’s vast apparel offerings available at Amazon.com/ShopCotton through August 31.
“Cotton Style House displayed the innovative spirit of cotton through a vibrant and lively lifestyle event and evolution of the shopping experience,” said Marissa Barlin, director of strategic alliances for Cotton Incorporated. “Guests participated in panel discussions and wellness activities showcasing the fashion-forward applications of this versatile fabric. Then seamlessly placed orders for those cotton looks delivered directly to their homes.”HIGHLIGHTS FROM COTTON STYLE HOUSE: Curated by celebrity stylist, Irma Martínez, founder of the styling and creative concept firm Trendy, Inc., the Cotton Style House Collection has been inspired by some of the most sought-after fashion, travel, and lifestyle influencers, who were in attendance throughout the weekend.
| Influencer Partners & Notables In Attendance Throughout the weekend, Cotton’s influencer partners – Becky Hillyard, Pam Hetlinger, Jill Wallace, Steven Onoja, Marissa Fuchs, Gregory Dava, Patrick Van Negri and Melody Acevedo – participated in a variety of activities, while wearing looks from the Cotton Style House Collection lifestyle categories they each represent. These styles featured “The On-The-Go Getter” casual looks, “The Jetsetter” resort-wear, “The Show Stopper” dressier styles and “The Wellness Warrior,” highlighting sporty at leisure pieces. Cotton Incorporated Takes Over The Montauk Beach House With Immersive Weekend of Style, Shopping and Fashion Three-Day Pop-Up Fashion Event Brought Influencer Inspired Cotton Style House Collection To Life Limited-Time Online Shop Available Through August 31 at Amazon.com/ShopCotton |
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