Aperolidays Where Italian Joy Meets Holiday Glow

Baby, the holidays just got a whole new flavor — and Aperol is leading the toast. The iconic orange aperitivo just declared the first-ever Aperolidays, and trust me, this is the kind of festive energy we needed! Think togetherness, style, sparkle, and that unmistakable Italian zest for life. This season, Aperol is sprinkling New York City — and your holiday gatherings — with joyful moments, vibrant drinks, and a whole mood built around connection.

Aperol didn’t just deliver a holiday campaign… they delivered a whole cultural reset. With the launch of their winter merch collection, limited-edition cocktail kits, and festive pop-ups across NYC, the brand is turning simple catch-ups into full-on celebrations. And yes, actress and certified Aperol Spritz lover Nina Dobrev is right in the center of the holiday glow-up, serving looks, vibes, and Spritz inspiration on her Instagram.

You can feel the Italian spirit all up in this campaign — warm gatherings, beautiful moments, spritzes sparkling like Christmas lights, and that sense of effortless cool only Aperol can deliver. Nina said it best: there’s just something about an Aperol Spritz with your people that feels joyful and easy. And isn’t that what we all need right now? A little ease… a little joy… and a gorgeous orange spritz to toast the moment.

To help you host your own magical Aperoliday soirée, Aperol is offering a limited-edition holiday cocktail kit through Cocktail Courier. We’re talking Prosecco, Aperol, soda water, oranges, festive accessories, an ornament, and the brand’s signature glassware. It’s giving “hostess with the mostest,” shipped straight to your door. But grab it quick — these beauties are only available while supplies last.

And for my stylish girlies and fellas? The Aperol Winter Collection is back with cozy sweaters, ornaments, keychains, drink charms, and gifts from $8 to $80. Perfect stocking stuffers… or let’s be honest… perfect “treat yourself” moments.

As the season unfolds, Aperol is inviting fans to follow along via @AperolSpritzOfficial and #Aperolidays, where they’re sharing behind-the-scenes looks at NYC activations and Italian-inspired celebrations happening all winter long.

So here’s my toast:
✨ To good friends.
✨ To holiday magic.
✨ To Italian joy.
✨ And to every perfectly poured “3-2-1” Aperol Spritz that brings us together.

Cheers — and remember, sip responsibly and celebrate beautifully.

Aperol invites everyone to find their own Aperoliday moments filled with connection, joy, and, of course, a perfectly poured Aperol Spritz. Aperol reminds fans to enjoy the season responsibly.

Aperol Spritz Recipe

“3-2-1” Aperol Spritz

Ingredients:

• 3 Parts of Prosecco D.O.C.
• 2 Parts of Aperol
• 1 Part of Soda Water (served from a siphon or chilled bottle)
• 1 Slice of orange

METHOD: In a wine glass full of ice, combine 3 parts of Prosecco D.O.C. followed by 2 parts Aperol. Add 1 part or a splash of soda water and garnish with an orange slice. The result should be a uniform, perfect orange color.

GLASS: Wine glass