The Birth of L’OFFICIEL BAR
There’s something magnetic about a place where creativity and cocktails collide — where heritage, hospitality, and haute design blend into one seamless experience. Enter L’OFFICIEL BAR, the newest cultural playground from The Generation Essentials Group (TGE), a subsidiary of AMTD Group, and the next evolution in their luxury lifestyle IP empire.
After redefining café culture with L’OFFICIEL COFFEE, TGE has now raised the bar — literally — with the world’s first L’OFFICIEL BAR, which made its glamorous debut last week in Omotesando, Japan, one of Tokyo’s most stylish neighborhoods. Nestled on the third floor above the coffee concept, this sleek and intimate venue reimagines the L’Officiel experience through a different lens: a twilight world of curated cocktails, elevated small plates, and global sophistication that echoes the publication’s near-century legacy in fashion and art.
Inside, the mood is cinematic — low light, mirrored reflections, and that quiet hum of conversation that only happens when the crowd knows they’re part of something special. Bartenders in crisp whites move with ritual precision, mixing drinks that are as artful as the editorials L’Officiel has long been known for. Every pour feels intentional, every garnish a wink to the brand’s French DNA.
This launch marks another major milestone in TGE’s strategy to extend its intellectual properties into real-world cultural destinations. Following the success of L’OFFICIEL COFFEE, the group plans to expand the bar concept with 20–30 global locations over the next two to three years — each an immersive, design-driven space where media, art, and lifestyle intersect.
As AMTD Group continues to expand its portfolio across media and entertainment, education, and premium hospitality, the L’OFFICIEL BAR stands as a symbol of its forward-thinking vision — one that bridges digital storytelling and physical experience, creativity and commerce, Parisian elegance and international flair.
In other words, this isn’t just a bar. It’s a movement — and it’s serving chic by the glass.
