Urban South Brewery Tailgate Fest promo graphic with event details, sponsors, and logos

From a limited-edition Apricot Lager to live football and a Kid Zone, every pint poured supports pediatric cancer research.

Urban South Brewery is raising a glass for a cause with the return of its 2nd Annual Tailgate Fest on Saturday, September 20, starting at 11 a.m. The New Orleans block-party-style festival, held in partnership with Manning Family Children’s, will benefit the hospital’s nationally ranked Center for Cancer and Blood Disorders, advancing pediatric cancer research.

College Football Meets Craft Beer

Guests can count on wall-to-wall football action with giant screen showings of some of the season’s most anticipated games:

  • Tulane vs. Ole Miss at 2:30 p.m.
  • Ragin’ Cajuns vs. Eastern MI at 2:30 p.m.
  • LSU vs. Southeastern University at 6:45 p.m.

Urban South will also debut a limited-edition Apricot Lager, available only in the taproom. Sales of the beer will directly support pediatric cancer research at Manning Family Children’s.

Family-Friendly Fun All Day

Tailgate Fest isn’t just for football and beer lovers—it’s built for the whole family. The Kid Zone presented by Bounce World will include bounce houses, games, and activities for kids. A silent auction launches on Tuesday, September 16, with prizes such as local artwork, football tickets, and Hogs for the Cause passes.

Attendees can also take part in the Paradise Park Challenge, a custom game where players throw footballs through a giant can of Paradise Park to win free beer for a year. Plus, live performances from the Tiger Ragtag Marching Band and a lineup of local food trucks will keep the energy high all day long.


More Than Just a Festival

Tailgate Fest is one of our favorite ways to bring the community together, not just to enjoy great beer and football, but to make a real difference,” said Jacob Landry, Co-Founder of Urban South Brewery. “Our partnership with Manning Family Children’s means every pint we pour helps advance critical pediatric cancer research. It’s incredible to see our community come together over a shared passion and overall enjoyment.”


Powered by Local Support

This year’s Tailgate Fest is made possible thanks to the generosity of the Louisiana Running & Walking Club and Marsh McLennan Agency, along with the incredible New Orleans community.

📍 When & Where: Saturday, September 20 | Urban South Brewery, New Orleans
🍺 Why: Football, family fun, and craft beer in support of pediatric cancer research

For more details, visit UrbanSouth.com or follow @urbansouthbeer and @urbansouth_nola on social media.

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