The Golden Arches Amplifies Black Fashion Designers with an Inclusive Initiative that Merges Style and Social Impact
McDonald’s USA: A Golden Call to Elevate Black Fashion Designers
Ah, New York Fashion Week, the epitome of glamour, where the elite strut down the runways, setting the trends that the rest of us will undoubtedly scramble to follow. Yet, this year, something far more meaningful than mere spectacle is set to unfold. Enter McDonald’s USA, of all entities, stepping boldly onto the fashion stage with a mission that’s not just about what you wear, but who designed it.
Through their Black & Positively Golden Change of Fashion program, McDonalds is making a clear, potent statement: It’s time to address the stark underrepresentation of Black designers in the fashion industry—a shocking 7.3%, if you were wondering. The Golden Arches aren’t just feeding the masses; they’re nurturing the future of fashion. And this September, they’re inviting you, yes, you, to “Show Up and Show Out in Black.”
It’s more than a call to action; it’s a rallying cry for inclusivity. In collaboration with Black Owned Everything, McDonalds encourages fans to don their finest Black-owned brands, thereby transforming their sartorial choices into statements of solidarity. And let’s not forget, this is all happening at New York Fashion Week, where McDonalds will host designer meet-and-greets, pop-up shops, and thought-provoking panels. Even luxury design house LaQuan Smith is lending its expertise to mentor these rising stars.
So, as the spotlight swings onto the runways, let’s make sure it shines equally on the talent behind the seams. After all, what’s fashion without a little revolution? Show up, show out, and let the world see what Black fashion has always been—pure, unadulterated brilliance.